About Us

Active Interest Media ("AIM") was formed in October 2003 by Wind Point Partners and Efrem "Skip" Zimbalist III. AIM is a rapidly growing media company focused on enthusiast magazines and related consumer shows, internet sites and books. AIM publishes Amazing Wellness, American Cowboy, Arts and Crafts Homes, Backpacker, Better Nutrition, Black Belt, Country’s Best Log Homes, Early Homes, Log Home Living, Muscle & Performance, Old-House Interiors, Old-House Journal, Optimum Wellness, Peaks, The Design Center Sourcebook, SNEWS, Timber Home Living, Vegetarian Times, Whole Foods Market, Yachts International, Yellowstone, and Yoga Journal magazines. In conjunction with these magazines, we produce and market over 75 martial arts, videos and books, including several by the legendary Bruce Lee and a dozen three-day log home shows seminars that attract thousands of consumers from around the country.