AUGUST/SEPTEMBER 2008

SPECIAL FEATURES
Family Fun: The ultimate guide for active families looking for Western vacation ideas. Showcase your travel and recreation destinations, cultural attractions, products, services, and events and get your name on their map.

  • 98% vacation in the Western states
  • 76% are planning a Western-themed vacation within the next 12 months
  • 70% use American Cowboy as a destination/activity planning resource

Entertainment: Featuring an in-depth profile of country’s hottest couple Ty Murray and Jewel, plus a close-up look at Chris Cagle and Larry the Cable Guy.

  • 79% like to read about Western celebrities
  • 91% attend County/Western concerts

Top Ten Breeds: Special Equine Section: Celebrity personalities talk about their favorite horse breeds.

  • 71% attend rodeos
  • 47% own horses
Boots, Belts and Buckles!: Seasonal, stylish, and hot new accessories guaranteed to inspire wardrobe makeovers!
  • 72% shop in Western specialty stores
  • 72% purchase from catalog/mail order
  • 59% of readers purchased/ordered a product after seeing an ad

SPECIAL ADVERTISING SECTION
National Day of the American Cowboy: A 16-page guide to the 4th annual national cowboy day featuring previews of this year’s events, celebrations, and ceremonies.

Important Deadlines
Ad Space: May 20, 2008
Ad Materials: May 23
On Sale: July 15

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Three Great Income Generating Avenues


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John Wayne. Becoming The Duke
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DeAnna Jarnagin 
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TX, OK, AZ, NM
DeAnna@americancowboy.com

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303.247.8083
CO, WY, MT, OR, WA
bgarrels@americancowboy.com

Rebecca Wodrich
563.583.6931
Midwest, KY, SD, ND, NE, KS,
LA, AR, MS, AL, TN
rebecca@americancowboy.com

Joni Gleason
906.475.5123
Northeast, Mid-Atlantic, Southeast,
CA, ID, UT, NV, MI, AK, Canada
joni@americancowboy.com

Rothman Luongo & Associates
248.682.3951
Automotive & Detroit 
6650 Torybrooke Circle 
West Bloomfield, MI 48323-2158
rothlu@comcast.net

Russell Johns Associates, LLC.
800.237.9851
Classifieds
ac@rja-ads.com
www.rja-ads.com/ac

Online Media Kit  -top

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