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rodeo round up
BUCKLE UP & HOLD FAST—IT’S THE GREATEST SHOW ON DIRT


  Justin McBride holds trophy
  PHOTOS BY ANDY WATSON / PBR

McBride Rides High
by Kendra Santos

“You can’t put a price on this sport.”
–Justin McBride

HE’S SAID YOU HAVE TO WANT IT. MCBRIDE DID, AND HE GOT IT.

Justin McBride gets it. Thanks to the old-time cowboy blood that pumps through that huge heart of his, and close friends (like ProRodeo Hall of Famer Ty Murray) who serve as real-deal reminders of his sport’s roots, the 2007 Professional Bull Riders World Champion knows how great he’s got it. If you do the historical homework and look all the way back to day one on the wide-open range, there has never been a better time to be the best bull rider—bar none—and McBride knows it.

He tore down the $1,479,231 annual earnings record he set during his first PBR title run in 2005 with $1,860,321 in 2007 alone. And he did it in dominating style, winning a milestone eight Built Ford Tough Series events. McBride and Brazilian reservist Guilherme Marchi, who’s finished a close second three years running, also cowrote a new record for most successful rides in a single season in 2007 with 57 apiece. McBride’s closing in on $5 million in career earnings, which makes him the richest cowboy ever to stick his hand in a bull rope.

“I thank the guys who started all this (PBR’s cowboy founders, including Murray) from the bottom of my heart and the bottom of my wallet,” beamed McBride, who’s paid for his 3,200-acre Oklahoma ranch in rapid-fire fashion thanks to the rich riding opportunities offered by the PBR.

Don’t get him wrong. McBride doesn’t ride bulls for the money. You can’t do that. It doesn’t work. But if the challenge of the best bucking bulls on the planet is your passion, the PBR is tough to beat. “If you don’t truly love it, there’s no amount of money that justifies doing this,” he explained. “You can’t put a price on this sport.”

But he can place a value on spending his days hunting white-tailed deer with a bow and fishing for black bass and catfish on the banks of his very own river. It’s the perfect place for he and wife, Jill, to raise their little girl, Addisen. Their word for that: “priceless.”

Adrenaline junkies all, every great in the history of this game has said it at one time or another in his career: “I’d do this for nothing.” When the stakes are this high—literally life or death—you have to love it that much to have a prayer. At press time, McBride was scheduled to undergo shoulder surgery to reattach a ligament to the bone on his free arm (left) shoulder in Dallas in December and expected to miss at least the first six to eight months of the 2008 season.

  Guilherme Marchi finishes second for the 2007 PBR Built Ford Tough Series.
  Guilherme Marchi finishes second for the 2007 PBR Built Ford Tough Series.

Some, including McBride, say the time is right for Marchi to go all the way. “I can’t find a negative thing to say about Guilherme,” McBride said. “He’s a good guy, and he’s the epitome of this sport. He’s still really young [25], so he has a lot of time. He knows he can do it. I look for him to be the world champ in 2008.”

McBride’s walked in Marchi’s bridesmaid’s boots, so he really does know the feeling of falling just short. He described his first championship as more of a “relief” than anything. “Both titles mean so much for so many different reasons,” McBride said. “Before I won the first one, my entire life had been about getting to that point. All I ever cared about was to be a world champion. This [second] one is so sweet, because of the personal challenge involved. It’s hard to find that fire again. To go get another one, you have to personally challenge yourself to do it. The first one was such a load off my shoulders. This one is so much more fun.”

Kendra Santos has been Rodeo Editor of American Cowboy from the magazine’s debut issue in 1994. She lives in Creston, Calif.

Ariat brings you On the Rodeo Road. Taos Muncy  
Photo courtesy of PRCA  
Muncy Makes His Mark
Ariat team member and saddle bronc rider Taos Muncy marched to his first world title at his first Wrangler National Finals Rodeo last December in Las Vegas, bringing his total earnings for the year to $201,133. Muncy, 20, of Corona, N.M., was ecstatic after winning the gold buckle. “It’s unreal. I can’t explain it,” Muncy said of being world champion. “I was a nervous wreck every round. I was just trying to hide it from everybody, and I just didn’t say anything. I don’t know what to say. I just got really lucky and drew good horses. I was just honored to be here riding with all my heroes.”

Parents Blaine and Johnnie Muncy both were rodeo competitors, Blaine in all three roughstock events and Johnnie as a breakaway roper and a barrel racer. Taos’ sister Jordan won the National High School Finals championship in barrel racing in 2006 and is also on the Oklahoma Panhandle State University rodeo team. The Muncy family was featured in a coffeetable book Making a Hand: Growing Up Cowboy in New Mexico, from Museum of New Mexico Press.

Muncy got the first name Taos because he was born about the time of the Taos Days Rodeo, and his father knew a bull rider named Taos. Although primarily a saddle bronc rider, Muncy has also competed at the college level in bareback riding, bull riding, and tie-down roping, and was 2007 College National Finals Champion.

Ariat has sponsored Muncy as part of its support of the sport of riding at all levels. In its brief history, Ariat has sponsored more than 10,000 local, regional, and national events as well as hundreds of athletes in their pursuit of equestrian excellence. For more information, visit www.ariat.com.

 

 

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