Ariat is “bringing it” to you with the most technologically advanced equestrian footwear and apparel available! With all the great products, the “Bring It” western campaign and our exciting sponsorships, it’s shaping up to be a great season.

In an effort to promote the advancement of rodeo sports, Ariat has been named the title sponsor of the Ariat Playoffs, as well as the Official Boot of the Wrangler ProRodeo Tour. Ariat is thrilled to sponsor successful rodeo athletes such as Justin McDaniel, Taos Muncy, Allen Bach and Stran Smith. Ariat is proud to provide these steel-willed athletes with the support to continue their participation in this great sport.

Ariat® Men’s Dally and Latigo

Ariat is proud to introduce Dally and Latigo -- premium handcrafted boots that are as comfortable as they are practical for your customer’s performance needs. Unlike conventional leather, Ariat’s Butyl-treated soles offer increased durability and flexibility regardless of weather conditions. The result is a traditional look and feel of leather that is more water-resistant and longer wearing. Dally on left, Latigo on right.

Ariat® Men’s Pismo Shirt

Ariat is committed to offering high-quality, innovative performance wear to the professional horseman, as seen in the Ariat® Men’s Pismo Shirt. We are pleased to provide unsurpassed clothing for the true working cowboy to meet their needs for fit, styling and performance. They can count on Ariat® Performance Shirts to work just as hard as they do.

The unique level of comfort and technology is unseen in any other shirt on the market. Intended for maximum mobility, the sleeves are engineered so you can reach up and out without your shirt pulling. Breathable mesh at the upper back allows air circulation to keep you cool when temperatures are on the rise. The under arm gussets promote ventilation and generous freedom of movement. Whether you are roping in the arena or working on the ranch, Ariat shirts allow you to perform at your best.

While other shirts in the marketplace use heavy weight fabric, Ariat uses lighter materials to provide a soft texture that allows a crease to hold for that crisp, clean look. The advanced performance fabric contains Ariat’s exclusive Moisture Movement Technology™. The technology system wicks moisture away from the body to keep men cool and dry during strenuous activity. An SPF finish provides protection against harmful UV rays. The unbeatable comfort combined with exceptional construction results in increased performance and the ultimate western shirt from Ariat.  

Ariat® Scottsdale

The Ariat® Scottsdale is the most technically advanced all-leather western boot in the world, hands down! Integrating Ariat’s patented carbon-fiber shank system for maximum stability and comfort with premium, vegetable tanned leather outsoles, the Scottsdale offers a traditional western boot with state-of-the-art technology. Ariat’s technology system provides superior stability and cushioning for all-day (and all-night) wear.

For more information visit www.ariat.com

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