Amongst all of the bronc bucking, barrel racing and bull riding excitement radiating from the Thomas & Mack Center this December, what’s the 2010 Wrangler NFR without a little bit of laughter added in the mix? Cowboy comedian Bill Martin agrees ready to show off his humor as well as his bright pink Ariat shirt.

A comedian born in the Lone Star State, Martin’s comedic material stems from not only his country roots, but also his other real life experiences. In this way his performance appeals to greater audiences.

“Martin is not your typical country – cowboy comic,” says Critic Punch Shaw of The Fort Worth Star Telegram. “There’s no talk about trailer parks or inbreeding. Sure he wears cowboy garb on stage and he speaks with a Texas accent but his comedy touches people of all cultures.” And while dressed pretty in pink, Martin proves this attribute in more ways than merely laughter.

Each week that he is on tour, Martin dedicates one show to the Susan G. Komen Foundation for Breast Cancer Awareness by wearing a pink Ariat Western Wear shirt. With portions of his merchandise proceeds from these shows, also known as the Pink Out Cowboy Program, Martin makes donations towards research to help win the fight against breast cancer. During the NFR, the Pink Out Cowboy Program show is scheduled for Thursday, Dec. 9.

Beginning Dec. 6 at Brad Garrett’s Comedy Club in the Tropicana Las Vegas Hotel, Martin will be co-headlining his comedy show with fellow comedian Ron Shock, performing each night until Dec. 10.

“I want people to come to the show and have a great time. Heck, I want them to laugh so hard they pee a little,” hopes Martin of his NFR act.

And with such dedication to comedy and to cherishing life itself, Martin can expect to achieve his goal leaving not one dry seat in the house.

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