The Working Ranch Cowboy Association is more than an organization that puts on a rodeo, it’s dedicated to preserving and protecting our Western and cowboy heritage. This short documentary goes behind the scenes of the 17th World Championship Ranch Rodeo to show the incredible impact—both culturally and financially—the rodeo has on cowboys and cowgirls across the country. 

Becoming a member of the WRCA or WRCF ensures a bright future for working ranches and working ranch families. Learn more here. 

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