From RURAL RADIO, L.L.C:
Sirius XM Radio and RURAL RADIO, L.L.C. today announced the creation of RURAL RADIO, a 24/7 channel devoted to providing a wide variety of programming for and about rural American life, the Western lifestyle, and agribusiness interests.
RURAL RADIO’s program schedule will provide a wide variety of original productions focused on agriculture, equine, hunting, fishing, western sports and living the country life.
RURAL RADIO, channel 80, will give SiriusXM listeners all over America, whether driving a tractor cab equipped with satellite radio or driving in city commuter traffic, an unprecedented connection to the rural community.
Every weekday, RURAL RADIO will deliver extensive information for the rural community in North America, including rural news, weather, and market reports during weekday hours as grain, livestock, and other commodity futures are being traded globally. Traders can tune in directly to reports from the Chicago Mercantile Exchange. RURAL RADIO will also include audio from many of RFD-TV’s most popular shows focusing on rural news, crop, and agriculture reports, and up to the minute analysis that farm and agriculture producers need to make decisions, as well as light-hearted fare, such as the weekly Mollie B Polka Show and classic episodes and interviews from The Ralph Emery Show.
Veteran farm broadcasters Mark Oppold and Janet Adkinson, the current and incoming presidents of the National Association of Farm Broadcasters (NAFB) will anchor three daily, weekday shows—Commodity Wrap, Rural Evening News and Market Day Report, a live 5-hour daily program featuring reports from dedicated news bureaus located at the CME, Chicago Board of Trade, as well as from USDA headquarters in Washington, D.C. Additional daily ag-related programming will be provided through RMG’s strong affiliations with the leaders in rural America, including: Farm Journal Media, owners of AGDAY, U.S. Farm Report and AGRITALK, Meredith Corporation’s Living The Country Life, various state farm bureaus, and Ag PhD featuring the Hefty Brothers of South Dakota.
Equine enthusiasts will enjoy Horse Talk, a daily, one-hour call-in program that will showcase the leading clinicians and horse associations, and air live coverage from major horse shows that take place all around the world. Vets on Call, another interactive program, will be underwritten by Zoetis Animal Health, who will make its top veterinarians available to answer listener questions and calls on-air.
Western Sports will occupy a large block of programming on RURAL RADIO in late afternoon, in early evening hours, and throughout the weekends with the Western Sports Roundup (WSR). Hosted by Clint Adkins and Alexis Bloomer, WSR will cover Professional Bull Riding (PBR) and the Professional Rodeo Cowboy Association (PRCA) events by interviewing the stars of each association and providing standings. WSR will also cover and offer results from all western sports including cutting, reining, roping, barrel racing and both professional and amateur level bronc-riding, including High School & College Rodeo news, as well as Little Britches and JuniorHigh competitions.
“SiriusXM’s coast-to-coast coverage gives us the ability to reach listeners nationwide. The line-up of programming we’ve developed and accumulated for this launch solidifies and expands our brand across North America. Rural is a way of life, and RURAL RADIO means listeners can tune into it from anywhere at any time,” said Randy Bernard, President/CEO, Rural Media Group, Inc.
RURAL RADIO launches July 15 on Channel 80.
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